Architecture, art, design, new media and technologyâ€¦ and much, much more. On the other hand the dots are the more appropriate in this case: dotdotdot, multidisciplinary design firm founded in 2004 in Milan to put together just art, architecture, construction and design and contaminate them with new technologies and new media. Inside, philosophers, architects, designers, engineers, graphic designers work together to create multi-disciplinary projects, doing research and experimentation, the basis for the development of new architectures .
Alessandro Masserdotti and Fabrizio Pignoloni, two of the founders of the studio in question, debated in recent days in Lecce, for a week, with PugliaSmartLab social technologists. The meeting enriched both of the Living Lab members as the two milanese creative, struck â€“ as Fabrizio Pignoloni explained â€“ the heterogeneity of educational backgrounds and professional development of young professionals from Salento: â€śWe often teach lessons in schools and university of Milan, as well as around Europe, but I appreciate so much wealth of skills we found in PSLabâ€¦ I think it is the best soil to develop innovative projectsâ€ť.
The discipline practiced in the studio in Milan in fact itâ€™s called â€śinteraction designâ€ť, or â€śinteraction designâ€ť activities â€“ as it can be read on Wikipedia â€“ â€śthe design of the interaction that takes place between human beings and mechanical systems and information technologyâ€ť. A short discipline â€śthat belongs to the field of research of human-machine interface (HMI: English HCI, Human Computer Interaction)â€ť, and whose fundamental purpose is to â€śenable and facilitate to the maximum, for a human being, the use and interaction with machines (mechanical and digital), and the use of services and complex systems in a useful and satisfactory wayâ€ť.
Not only the development of interfaces, however, the objective of dotdotdot: among the works commissioned by their organizations, government and large corporations in Europe there are museum tours, exhibitions, prototypes, interior decoration and in general â€śnew scenarios in which the technology can relate to space in a natural e new wayâ€ť. Design of new apps, then, but not only: â€śWe are talking about new services for cities, software and moreâ€ť, Pignoloni says again, â€śmanaged by architects, designers and graphics working in our studioâ€ť. Yet from an expert at Plato, Kant and so on: Alessandro Masserdotti, the other founder of the firm in meeting with PSLab in recent days, has a degree in Philosophy.
An horizontal approach to projects, in short, is the rule. â€śWhen we structure a concept we try to confront everyoneâ€ť, Pignoloni adds, â€śthe engineer â€“ itâ€™s me â€“ two architects and the philosopherâ€ť. In conclusion, the full revival of not fragmented knowledge, one of the imforming principles of PugliaSmartLab: â€ť I do not think in specialized knowledge, even at the school level. Itâ€™s an old idea that in our studio, excluding our necessary personal skills, we have banned a long time agoâ€ť.